Ohotel suites provide a full-service model that focuses on making it simpler for hosts' to receive hassle-free income and provide travelers with a branded hotel-like concept that’s consistent and can be trusted.
I focused on understanding Ohotel Suites' core values and positioning. The goal was to create a brand that conveyed trust, consistency, and a full-service hospitality experience, a bridge between short-term rentals and the reliability of a hotel.
Deliverables
Brand design, Brand Guidelines, Website mocks
Role
Designer
What emotions should the brand evoke?
Happiness
Welcoming
Modern
Who is the target audience?
Hosts looking for hassle-free income
Travellers seeking a trusted experience
How should it stand out from competitors?
A polished, hotel-like feel within short-term stays
Creating a Recognizable Mark
I explored concepts that balanced luxury and simplicity.
The final logo needed to:
Feel premium yet approachable
Work across digital & print media
Be instantly recognizable
After sketching multiple ideas, I refined the design into a clean, elegant logo—likely featuring strong yet soft typography and a modern symbol that reinforced the hospitality aspect.
Colors – Establishing the Brand Feel
Colors play a crucial role in evoking trust and comfort.
The chosen palette reflected:
Warm Neutrals – Representing reliability and a calming experience
Gold or Soft Accents – Adding a sense of luxury and premium service
Minimalist White or Gray Tones – Keeping the aesthetic modern and clean
Creating Consistency
To ensure every touchpoint felt branded and cohesive, I developed a simple yet effective style guide, covering:
Logo usage (variations, spacing, and when to use different versions)
Color codes (exact HEX, RGB, and CMYK values)
Typography rules (primary & secondary fonts, sizes, spacing)
Imagery guidelines (tone, composition, and quality expectations)
Voice & tone (professional, warm, and trustworthy messaging)
The end result was a brand that felt like a high-end hotel experience while still being approachable for both hosts and travelers. By ensuring consistency across every design element, Ohotel Suites could establish itself as a trusted, recognizable name in short-term rentals.
